Q5 : How did you attract/address you audience?

The female baby sitting character attracts an elder teenage audience (16+) because many teenagers can empathise with her. The character has a mobile, is watching television and is babysitting so has many things in common with the stereotypical teenager. This makes the film more accessible by the target audience.
The Uses and Gratifications theory discusses the surveillance need which is based around the idea that people feel better knowing what is going on in the world around them. It could be said that our film opening is warning others in an exaggerated way what is going on in the world around them because the stereotypical teenager becomes in danger.  There are many issues often in the news that involve similar situations (as shown in the examples below), giving evidence for our film opening supporting the theory.

Example of a News Headline where teenage girl is at danger

The setting attracts the audience as it is set in a house on a typical suburban estate. This allows the audience to feel more connected with the film as most people have experienced being in similar settings. The setting is particular normal so increases shock for the audience as something horrific happens in a normal setting.
The music addresses the audience as it helps build suspense. The suspense means that the audience would want to continue watching and creates an atmosphere with a greater horror appeal. Furthermore, people will recognise that they are watching a horror film due to the music choice.

Teenage girl in familiar suburban house setting